As the world turns it’s interest to Japan as one of the hottest travel destinations, naturally, there has been some company’s who attempt to adapt their products to appeal to a western audience. In Japan, seeing English has the same sort of appeal that Japanese has on clothes in western countries. This has gotten to a point where randomly, you will see English words intertwined with Japanese words on product packaging or marketing material, forming what is commonly referred to as, Japanglish.
A lot of the time however, this attempt to appeal to the market is often done without native language speakers, and instead, the marketing teams who come up with the packaging, often turn to everyone’s favourite translation tool, Google Translate. This, leads to some interesting results. Here are some of the best Japanglish that we’ve come across. To this day, we still have no clue what message was trying to be conveyed.
1. This Soft-Serve Ice Cream store loves their cows.
2. This Storage box
They almost had it right.
3. I don't even know what this product is -but it looks fun and exciting!
4. This menu has apparently been in charge of the direction of my life
5. This green tea has magic powers
Have you come across Japanglish? Want to share your findings with us? Please feel free to contact us with what you’ve come across in your travels to Japan. We might even just add it to the list!
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